The Hertz Corporation


The Hertz Corporation, its rental and other rental-related businesses, business affiliates, and subsidiaries, including Dollar, Thrifty, and Firefly (together "We", "Us", and "Our") respects the privacy rights of Our customers and We are committed to protecting your privacy. This Privacy Policy (the "Policy") explains Our data handling practices as a "Controller" with regard to your Personal Data, as well as your rights associated with your Personal Data. This Policy was last materially updated on December 31, 2019.


  1. Scope
    • This policy covers the information We obtain from you in connection with Our vehicle rental and other associated businesses, which identifies you as an individual.
    • This policy does not cover information that cannot be used to identify you as an individual.
  2. Information We collect (what & how)
    • We, Our advertisers, licensees, business partners, and discount sponsors may collect information from you in a multitude of ways, including, but not limited to, phone calls, customer service contacts, mobile apps, websites, and other sources.
    • We collect information from customers during the process of reservation and rental transactions, such as name, address, and payment card information.
    • Personal data to provide you with exceptional rental services, including, but not limited to;
      • Name, phone number, address, date of birth
      • Driver’s license or other forms of identification
      • Employer information (number, address, contact information)
      • Credit worthiness or other background information
  3. Purposes for processing
    • Information you provide will be used to provide you with the services you request.
    • We will use the contact information you provide to communicate with you.
    • We use “cookies” and other electronic tools to collect statistical information about your use of Our websites. This information is used for research and other reasons, generally to better help Our customers by showing Us how We can improve Our websites.
    • We do use personal information for Our own analytical purposes.
  4. 3rd Party Disclosures
    • We may provide your information to designated third-party service providers, rental discount sponsors you utilize, Our licensees, and other entities.
    • We may sell or otherwise monetize your information to unrelated third parties where permitted by law.
    • We may share your information for marketing purposes to those with which We have an agreement to do joint advertising, subject to your consent.
  5. International Transfers
    • Your information may be transferred out of your country or region of residence to countries such as the United States for processing and storage.
    • Your information may be transferred out of your country or region of residence upon your instruction.
  6. Security
    • We use reasonable measures to safeguard Personal Data from theft, unauthorized use, disclosure, or modification.
    • We aim to maintain appropriate physical, procedural and electronic safeguards to protect your Personal Data.
  7. Data retention
    • We generally keep customer information for as long as We believe necessary for the purpose for which it was collected, or as allowed by law.
  8. Access, correction & portability
    • You will have access to review or update Personal Data that is collected from and about you, so you can change any information that is incorrect.
    • We will try Our best to accommodate your request, but We reserve the right to impose certain restrictions and requirements.
  9. Withdraw consent or complaints
    • Where We use consent as a basis for processing, you can always withdraw that consent.
    • If you feel that this policy has been violated, We will work with you to resolve your concerns.
  10. Changes
    • We may modify this Privacy Policy at any time, but changes will not apply retroactively.
    • We will notify you when We make material changes by posting a note on the homepages of Our websites.

Our goal is to provide Our customers with excellent services. We do business in many countries and We aim to comply with all privacy laws that apply to the data We collect and use. This policy is subject to compliance with local law. Where this policy provides a higher standard than local law, this policy will control how Hertz handles your Personal Data. By providing your Personal Data to Us, Our designated service providers, or other third parties as noted within this Policy, you consent to Our use and disclosure of your data for the operational and other purposes listed in this Policy.


The Hertz Corporation, and its specific rental business affiliates and subsidiaries (including Dollar, Thrifty, and Firefly brands and associate entities) are data controllers for purposes of this Policy. However, We also operate a network of licensees in provision of Our services worldwide and are affiliated to many other companies through ownership. As Our licensees, affiliates, and entrusted third-party vendors are independent companies, they are not owned or controlled by Us and are not covered by this policy. We are not responsible for the privacy practices of Our licensees, and other third parties with whom you may transact.

This Policy covers the information We collect about you in connection with Our vehicle rental businesses, which does, or can be used to identify you as an individual (“Personal Data”). It does not apply to information that cannot reasonably identify you as an individual. For example, but without limitation, aggregated anonymous data, computer operating systems, aggregated preferences, vehicle identification numbers, etc. are not Personal Data.

CALIFORNIA RESIDENTS are subject to a supplemental California Resident Privacy Policy, found here.

Our websites are not directed to individuals under the age of 13, and We do not knowingly obtain Personal Data from such individuals.


We, both directly and through Our service providers, business partners, discount sponsors, licensees, advertisers, and booking channel providers, collect Personal Data that you provide on Our websites, on third-party websites, on applications, and offline in connection with any inquiries, reservations, rentals, purchases, or services. Information collected about your use of Our websites, applications, or other websites may be combined with personal or other information about you from other online or offline sources. We also will collect Personal Data across all the devices you use to access websites or applications of Us and Our designated service providers.

Providing your Personal Data to Us may be required due to a legal obligation which could be a statutory or contractual obligation, may be on a voluntary basis or may be necessary for us to enter into the contract with you, depending on the purposes for which we collect and use your Personal Data as set out in this Privacy Statement. However, if you do not provide your Personal Data to Us this may result in disadvantages to you, e.g. we may not be able to provide certain products or services to you. However, unless otherwise stated, not providing your Personal Data will not result in legal consequence for you.

Do not provide information about others unless you are authorized to do so and have obtained consent to have all information used, disclosed, and transferred in accordance with this Privacy Policy. By submitting information about others, you represent and warrant that you are authorized to do so and that you have received authorization from the person about whom you are providing the information and for non-EU residents, that person has consented to have all information used, disclosed, and transferred in accordance with this Privacy Policy.




Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer and processing of your Personal Data to and in various countries around the world, that may have different levels of privacy protection than your country of residence or interaction with Us.

E.U. – U.S. PRIVACY SHIELD FRAMEWORK: The Hertz Corporation and its subsidiaries in the U.S. (individually and collectively, the "Company") participates in the EU-U.S. Privacy Shield Framework (the "Framework"). Company's participation in the Framework applies to Personal Data received in the United States from the European Union ("EU"). We are committed to subjecting such EU Personal Data to the Framework to the extent that We have received it in reliance on the Framework, including its Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. To learn more about the Framework, visit the U.S. Department of Commerce's Privacy Shield List at

Where We transfer your Personal Data outside of the European Economic Area other than to Hertz Corporation and its subsidiaries in the US which participate or any other organization in the US which participates in the Framework, or to a country which is not covered by an adequacy decision from the European Commission We implement standard contractual clauses. You can request a copy of these standard contractual clauses by contacting us as set out in "Contact Us" below.

For a list of participating subsidiaries, please click here.


Many browsers are set to accept cookies by default. You may be able to set your browser to disable cookies, or alert you when cookies are being sent. Many mobile devices allow you to disable the ability for geo-location information to be collected from your mobile device. The help function on most browsers and mobile devices contains instructions on how to set your browser to notify you before accepting cookies, disable cookies, or disable the collection of geo-location data.

You need to set each browser, on each device you use to view websites. If you disable cookies or refuse to accept a request to place a cookie, it is possible that some parts of Our websites or other websites will not function properly, and the advertising you receive when you visit Our websites or other websites may not be tailored to your interests. We may not respond to a web browser’s “do not track” signal, or other mechanism that indicates a request to disable online tracking of individuals who use or visit Our websites.

We adhere to the Self-Regulatory Principles for Online Behavioral Advertising. To "opt out" of advertising cookies placed by the Network Advertising Initiative's ("NAI") online behavioral advertising member networks, and thereby limit the tracking of your online activity and the targeted advertising you receive, please click here.

To opt out of advertising cookies for Your Online Choices if you are based in the EU, please click here.

Our designated service providers assist Us with advertisement display functions and related analytics for Our websites. To view information or opt out of Google Analytics for Display Advertising, please click here. Note that even if you exercise choice for targeted advertising, you will still receive general online advertising. Information regarding you and any interactions with Us may be collected and utilized to provide you with targeted advertising on the web.

With regard to mobile apps, any app’s collection and use of Personal Data that is materially different from what’s described in this Policy will be supplemented by an individual Privacy Policy that will require acceptance for that specific app.

In addition to the options provided by your mobile operating systems, you may opt out of the collection of information on mobile apps as follows:





Please contact Us as specified below if you have any questions, need access to your Personal Data, or otherwise need assistance. We also are responsible for third-party agents that are processing such data on our behalf, unless we prove that we are not responsible for the event giving rise to the damage. We are also subject to the investigatory and enforcement powers of the Federal Trade Commission with respect to the Framework. Should you have a concerns or complaints about the handling of your Personal Data being in violation of this Privacy Policy, you may contact us directly via the methods described below in the “Contact Us” section. We will work to respond and resolve your complaints in an expeditious manner.

If you are unable to satisfactorily resolve your concerns with us, you may contact the FTC with your concerns.

If you are an EU resident and you have an unresolved concern about Personal Data that We or the FTC have not addressed satisfactorily, We have committed to cooperate with the panel established by the EU Data Protection Authorities to serve as Our independent dispute resolution body for the Framework.

In addition, under certain conditions, more fully described on the Privacy Shield website, EU data subjects may invoke binding arbitration for non-monetary issues when other dispute resolution procedures have been exhausted.

11. Contact Us

Please contact Us by emailing, or for EU residents - or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.

The Hertz Corporation
Attention: Legal-Privacy
8501 Williams Rd.
Estero, FL 33928

We do business in many countries and aim to comply with the privacy laws applicable to the Personal Data we collect and use.


We reserve the right to change this Privacy Policy at any time for any reason by posting revisions on this Webpage or on applicable apps or other sites. Such changes will be effective upon posting, but will not apply retroactively. Whenever We make a material change, We will note the date of such update in the introductory paragraph above, and post a note on the home page of our applicable websites.

Click here for California Residents.